description: Sony's new Mp3 Walkman has an incredible battery life of 50 hours. The 3-ad campaign makes a humorous assumption: bands would therefore have to play for 50 hours non-stop! Marilyn Manson, The Blue Man Group and Kiss were chosen as the victims because of their heavy make-up. 50 hours of music would tire them and ruin their make-up

awards: Cannes International Advertising Festivals Press Silver Lion 2011
Cannes International Advertising Festivals Press Bronze Lion 2011

category: Print / Outdoor

market category: Leisure & Entertainment

client: Sony

brand/product: Sony Walkman

creative director: Ed Jones

art director: Fadi Yaish

copywriter: Avinash Sampath

pro bono campaign: No