description: BGH wanted to launch its new line of Air Conditioners with 5 air filtering stages, the Air Conditioner units that provide the purest air of all. For the launch, they decided to help those who need pure air most: BIG NOSES. That’s why if you had a Big Nose, BGH gave you a 25% discount. Because figuring out whose nose is big and whose isn’t is such a delicate matter, we created: THE NOSE-O-METER. A device capable of measuring the length of a nose. If your nose reached the sensor, a siren went off and you won the discount.

awards: Cannes International Advertising Festivals Film Silver Lion 2011

category: Film / TV / Cinema

market category: Home Appliances

client: BGH

brand/product: Silent Air

creative director: Executive Creative Directors: Maxi Itzkoff / Mariano Serkin|Creative Directors: Diego Medvedocky / Ignacio Ferioli

art director: Ignacio Ferioli

copywriter: Diego Medvedocky

pro bono campaign: No