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corporate news

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Publicis Groupe Publishes Public Tender Offer Document for Pixelpark AG

(Paris) Publicis Groupe S.A. will publish the offer document for its public tender offer for all outstanding shares of Pixelpark AG ("Pixelpark") tomorrow, February 14, 2012

campaigns

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Win a Night of Love with Special.T and Publicis Dialog Paris

(Paris) A l’occasion de la Saint-Valentin, Publicis Dialog, en association avec MyLittleParis, invite les Parisiennes à découvrir les nouveaux thés et infusions Bio, autour de dégustations orchestrées comme de véritables rendez-vous de l’amour : T. in love.

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A Campaign That Shows Love Isn't Always What It Seems by Saatchi & Saatchi Wellington

(Wellington) Those searching for Valentine’s Day cards today and tomorrow may be in for a shock. Placed among the cards are some with a less than idyllic message inside.

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Tui and Saatchi & Saatchi New Zealand Provide the Answer for Blokes This Valentine's Day

(Auckland) Sometimes finding the right Valentines gift for that special someone is a little tricky, and sometimes you forget to get anything.

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McDonald's Launches Lastest TV Advert "First Day" by Leo Burnett London

(London) On Saturday 4th February, McDonald‟s UK will launch its latest brand TV ad, which will break during Supernanny US on E4 at 09:30 and will air in both 60 second and 40 second formats.

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Cadbury Dairy Milk Launches "Joyville", a New Communications Platform by Fallon London

(London) Cadbury Dairy Milk has launched a new long-term communications platform called Joyville.

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Publicis Brasil Creates a Promotion to SBT TV Spectators During Brazilian Carnival

(São Paulo) SBT TV has prepared to 2012 the biggest coverage of themost important event in Brazil: the Carnival.

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Del Campo Saatchi & Saatchi Presents "The Great Escape" for Its Andes Beer Client in Argentina

(Bueno Aires) The social lives of young people are often threatened by unbearable commitments they’d like to escape from: distant family weddings, golden anniversaries, business events, etc

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Purina® Pro Plan® Unveils New Integrated Marketing Campaign "Inside Every Good Dog is a Great Dog" by Arc USA

(St Louis) Greatness lies in every dog, but it takes a motivated pet owner to bring it out. This is the key insight behind the new Purina® Pro Plan® integrated marketing campaign, "Inside Every Good Dog is a Great Dog."

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Are Your Children Naughty? Send Them to Work! A Campaign by NaZemi and Saatchi & Saatchi Prague

(Prague) During the second half of January, non-profit organization NaZemi and Saatchi & Saatchi Prague shocked a great number of mothers and fathers with their provocative campaign proposing that parents send their children to work.

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Saatchi & Saatchi Romania Launches "Visa Returns the Taxes" Campaign

(Bucharest) 2012 is the year when taxes return to the consumer. The campaign sums up all Visa’s efforts in recent years in developing innovative products, and aims to convince consumers that payment by card is easy, safe and profitable.

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A Revolution as New Snack: Stella (Publicis Dialog France) and Crudettes Reinvente the Sandwich with Crudettes

(Paris) Après deux ans de recherche, cette salade qui se prend pour un sandwich est une véritable alternative aux offres snacking existantes.

awards / ranking

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Publicis Consultants France Receives 3 Topcom Corporate Business Awards

(Paris) Dans le cadre des Grands Prix Topcom Corporate Business 2012, organisé par l’Expression, Publicis Consultants s’est vu décerner trois Topcom

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Leo Burnett Tops 2011 Gunn Report with Multiple Wins in Seven Categories

(Chicago) In the annual Gunn Report rankings, Leo Burnett Worldwide scored multiple wins in seven categories including "Most Awarded Agency Networks in the World," "All Gunns Blazing," "Number of Offices Contributing to Creative Reputation" and "The Most Awarded Commercials in the World."

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MSLGROUP's Hanmer MSL Awarded "Agency of the Year" By Public Relations Council of India

(Mumbai) MSLGROUP India‟s Hanmer MSL, Publicis Groupe‟s flagship Public Relations, speciality communications and engagement group and the largest Public Relations and social media network in India, has been awarded Agency of the Year by Public Relations Council of India (PRCI) Chanakya Awards 2012.

case studies / research

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Digitas New York Study Finds Security is Key to Social Commerce Growth: 55% of Social Media Users Not "Comfortable" Giving Credit Card Information via Social Networks

(New York) Social media users’ attitudes towards security will be a critical component to driving the expected growth of social commerce, a market estimated to reach US$30 billion globally in the next five years (Booz & Co), according to key findings from a new survey commissioned by Digitas, the top global integrated brand agency, and conducted online by Harris Interactive. Almost half (45%) of social media users would be at least somewhat comfortable giving their credit card information to a known brand through a secure payment process on a social media site like Twitter or Facebook.

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Publicis Modem London Launches Perspective on the Future of Facebook:The Social Web Goes Public. What Now?

(Londres) On February 1, 2012, Facebook announced that it had filed for an Initial Public Offering to take the company public.

others

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ZenithOptimedia UK Group Launches Performics UK

(London) ZenithOptimedia UK Group today announces the launch of Performics, the leading global performance marketing arm of ZenithOptimedia, in the UK

archives

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new business

Buffalo Wild Wings Names Fallon Lead Creative Agency more

(Minneapolis) Buffalo Wild Wings announced this week that Fallon Minneapolis has been named lead creative agency. Fallon will take over lead creative duties for the rapidly growing restaurant chain, which operates over 800 locations across the US.

Big W Appoints Saatchi & Saatchi Australia more

(Sydney) One of Australia’s largest retailers Big W has appointed Saatchi & Saatchi as its advertising agency

Hay Group Appoints MSLGROUP's 20:20 MSL as Its Strategic Communications Partner in India more

(New Dehli) 20:20 MSL India, part of MSLGROUP, Publicis Groupe‟s flagship speciality communications, PR and events network and the largest PR and social media network in India, today announced that it has been selected by Hay Group as their strategic communications partner in India

events / speeches

Social Media Week and The Future of Health and Wellness with Saatchi & Saatchi Wellness New York more

(New York) Saatchi & Saatchi Wellness, part of Publicis Healthcare Communications Group, hosts the first health and wellness hub during the Social Media Week New York, 2012.

appointments

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Chris Boothe Elevated to CEO of Spark USA

(Chicago) Starcom MediaVest Group (SMG) CEO Laura Desmond announced the elevation of Chris Boothe to Chief Executive Officer of Spark. In his new role, Boothe will focus on strengthening and elevating the agency’s new business, digital and creative product – effectively propelling Spark into becoming a highly competitive, differentiated third major brand within SMG.

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Leo Burnett Unveils Donald Chan as New Leader of Mainland China Network

(Shanghai) Leo Burnett Greater China has named Donald Chan its Group Chief Executive Officer for China.

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Giles Hedger and Paul Lawson Promoted to New Senior Management Positions at Leo Burnett Group UK

(London) Andrew Edwards, Chairman and Group CEO of Leo Burnett Group in the UK, has implemented the first stage of a succession plan in the UK agency with the promotion of Paul Lawson and Giles Hedger to new senior management positions

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Leo Burnett Indonesia Strengthens Digital Capability with the Appointement of Venke Sharma as Executive Director, Head of Digital for the Agency

(Jakarta) Thomas Sutton, country advisor, Leo Burnett Indonesia, announced today the appointment of Venke Sharma to executive director, head of digital for the agency.

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Sandrine Scemama Joins Metrobus as Strategic Marketing Project Manager

(Paris) Sandrine Scemama rejoint Metrobus, régie publicitaire de la RATP et de plus de 80 concédants de transport urbain en France.

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